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16 of Our Most Powerful Strategies For Advertising On Facebook
Facebook App Ads. Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. Preferred: Download Facebook Ads Manager for Excel from Ads Manager You can use the export feature in Ads Manager to send your ad performance data directly . For mobile app ads, we require the use of the mobile targeting spec user_os field. The placement should have a device_platforms field with value of ['mobile'] and highly recommend the use of the spec's other fields to target mobile devices on Facebook. Optionally, you can specify publisher_platforms if you only want certain platforms.
Strategies for app download facebook ads
Booming competition across the major app stores is making it increasingly difficult for app developers to get significant organic download numbers. As a result, many are turning to paid user acquisition and app install ads as solutions to this problem. Paid user acquisition campaigns running ads can deliver some amazing advantages to developers brave enough to give it a try. Some strategies for app download facebook ads ways that app developers successfully use ads is to drive installs to boost an app launch, collect valuable usage data, promote an existing app, or drive re-engagement.
But regardless of the campaign goal, everyone strategies for app download facebook ads one thing: To minimize advertising costs. That means cheaper installs and cheaper mobile app engagement. As an app developer, my personal favourite when it comes to advertising platforms is Facebook.
The huge user base over million daily users on mobileamazing targeting options, and most importantly, the ability to deliver low cost app installs and engagement, make it an ideal solution for app developers. But like anything else, there is a learning curve if you want to optimize your Facebook app install ad campaigns. These are the keys to a killer Facebook app install ad campaign for your mobile app. Targeting is what makes Facebook Ads so powerful compared to other advertising platforms.
Get this right, and watch your advertising returns soar. Targeting is all about putting your ads in front of the right people. And for us, the right people are the ones who will download, use, and spend money in our apps. Facebook offers us a huge range of targeting options. Yep, all of those are actual targeting options taken straight from Facebook. Here are my tips to help app developers improve Facebook App Install Ad targeting: Work out who your perfect user is. That will make targeting much easier and more effective, strategies for app download facebook ads.
Once you know who the ideal user is, use demographic targeting to find them. Narrow down the demographic targeting as much as you can. Be specific with interest targeting. Target users who are interested in your competitors. Interest targeting also allows you to target people based on products or services that they like. That means that you can often target people based on them being interested in a particular strategies for app download facebook ads. I knew people who liked that game would also enjoy my game.
Catch the eye with a stunning image or video. The image or video that you use is going to be the first thing people see, strategies for app download facebook ads, so you have to make it count. The role of the image or video is to get the attention of your ideal user. Notice I said ideal user, and not just anyone. The image has already done its job and captured attention. You need to communicate the most appealing features of your app in as few words as possible.
Here are my tips:. Make sure your non-keyword ASO is amazing This is something that is often overlooked, but it is vitally important. The icon, screenshots, title, app description, and average rating. They will then see all of these things before deciding whether or not to take the final step and download it. The average rating is displayed in both the Facebook Ad, and on the App Store page. Having a 4 or 5 star average rating will have a positive effect on your ad campaigns because people love social proof.
If someone sees an ad for your app with a 5 star rating shown below, they are much more likely to click. You can see the app store rating in this Facebook ad for Rosetta Stone. You should always aim to get as many ratings and review for your app as possible.
But if you do this, chances are you will be paying way more than you need to per install or engagement. Often the top performer is the combination I would have least expected. Spend some time creating different ad combinations and always run at least three per campaign, though I prefer to run more.
On top of testing different ads, you should also test different targeting strategies for your Facebook Ad Campaigns. Take the time to tweak and test your targeting based on the data that you get from the reports. The more you can optimize your targeting, the cheaper those installs or engagements will become. And there you have it. The five key components of a Facebook App Install Ad campaign that you can improve for significantly better results. You can always start small until you get confident.
Campaigns can be run for just a few dollars per day, so why not start experimenting! Andrew Hubbard has been developing and publishing games for iOS and Android since After seeing success in the app stores, he continues to learn and grow with this rapidly changing industry.
Strategies for app download facebook ads downloads have become more scarce for indie developers and Andrew has developed a strong focus on paid user acquisition as a result, strategies for app download facebook ads.
The Being Apptentive Blog Connecting and educating mobile enthusiasts from around the globe. Laser focused targeting for your app install ads. Interests — This is where it starts to get really cool. You can target people based on what they are interested in. Super powerful stuff! Here are just a few examples of some behaviours you can target: People who travel frequently People who have made a purchase at a high-end luxury store Or people who live in a household that uses bottled water Yep, all of those are actual targeting options taken straight from Facebook.
Here are some tips for creating an effective image or video. Leverage the work already done by big marketing departments by studying the images and videos they use. See what techniques they are using and apply them to your own images. Once you start looking at competitors you will notice that particular techniques work better for particular app categories. Find what works for your category.
Use something bright, eye-catching, and interesting. There is a lot going on in the Facebook feed. You want to stand our above the noise. Make it relevant. For example, if your app is a running app, strategies for app download facebook ads, it would be much better to show a fit person running than someone sitting on the couch watching TV.
This is going to set the first impression of your app. If you use a blurry, poor quality image, people will assume a similar low level of quality from your app.
Here are my tips: Think about what features appeal to your audience most and tell them about those features as succinctly as possible. Always include a call to action.
How To Lower The CPI for Your App with Facebook Ads (Facebook App Installs & App Marketing)
, time: 8:17Strategies for app download facebook ads
Dec 21, · We’ve gone through our archives to find some of the most powerful Facebook advertising strategies available.. Even as Facebook has made tweaks to its ad platform and companies have tried every trick in the book to reach customers, these strategies are still as relevant as blogger.com: Animalz. Apr 22, · But like anything else, there is a learning curve if you want to optimize your Facebook app install ad campaigns. There are HEAPS of ways to improve your Facebook ads for apps. Instead of writing a monster blog post covering all of them, I’ve distilled it down to five core elements, or pillars, to share with you blogger.coming System: Windows 7, OSX For mobile app ads, we require the use of the mobile targeting spec user_os field. The placement should have a device_platforms field with value of ['mobile'] and highly recommend the use of the spec's other fields to target mobile devices on Facebook. Optionally, you can specify publisher_platforms if you only want certain platforms.
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